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The Most Valuable Players: Top & Bottom Ads of Each Super Bowl

  The countdown has begun. In less than three weeks, we’ll see some of the world’s largest brands, and a few bright newcomers, take advertising’s largest stage with what people expect to be exceptional...

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Cindy Crawford and Pepsi Are Still As Hot As Ever

  With Super Bowl XLIX looming, we thought it might be a good idea to look at one of the most iconic ads from Super Bowl XXVII. Starring the biggest supermodel of the early 90s, Cindy Crawford, and two...

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The 2015 Auto Bowl Moves into the Slow Lane

  The Automotive industry has dominated Super Bowl advertising for more than five years. In fact, over the last five years, auto advertising has used over 30% of advertising airtime during the big...

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How Big Brands Involve Consumers in their Big Game Ads

  Arguably, Doritos was ahead of its time when it created the Crash the Super Bowl contest, launching the first fan-created ad during the 2007 Big Game. Now, eight years later, while Doritos is still...

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The Data Behind Super Bowl XLIX

  With Super Bowl XLIX just days away, we’re gearing up for the biggest video advertising day of the year. In addition to live tweeting ad data during the game, we will be hosting two post-game...

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Reebok’s Terry Tate Tackles Today’s Consumer

  Reebok’s “Office Linebacker” was introduced during Super Bowl XXXVII (2003) and is widely considered to be one of the greatest Super Bowl commercials of all time. “Office Linebacker” centers around...

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Top 10 Super Bowl XLIX Ads

  McDonald’s was one of many advertisers to push emotive messages during the ads of Super Bowl XLIX; but the big QSR brand stood out among the pack for its ability to be extremely likeable,...

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NO MORE Delivers Brilliant Domestic Violence Message

  For those not familiar with the NO MORE campaign, a brief introduction: We are proud to share a groundbreaking, celebrity-driven NO MORE PSA campaign that directly addresses the silence and inaction...

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Budweiser’s and McDonald’s Super Bowl Ads Turn Up the Love

  We’ve discussed before how, from an analytical perspective, Super Bowl ads are some of the best ads of the year. And, while it’s likely some Big Game ads will also make the Top Ads of the Quarter...

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Ace Scores for February’s YouTube Ads Leaderboard

  Each month the thinkwithGoogle site posts its YouTube Ads Leaderboard, which showcases the ads with the most views in each month. Each month we take a look at those lists to provide some insights as...

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